How is reactive barrier packaging relative to racing toward the finish line? It has often been said that doing business is like running a race.
In some industries it's a sprint, for instance, selling ice cream or other perishables you have a rush to market.
Another extreme resides within capital purchases. In brief, these are akin to a marathon. A slow, steady pace, always there in position to take the order at the end of the distance. Other businesses are in the spectrum in between.